SharpView Marketing Analytics Platform
The SharpView Marketing Analytics Platform provides a single “dashboard” view into all of your marketing programs, integrating data from disparate sources and campaigns, both online and offline. With our dedicated analytics services you can understand and enhance your data, and make it meaningful and actionable.

Ad Spend Estimator
Combining advanced models and industry-leading research, the Sharp Analytics Ad Spend Estimator identifies the competitors who are purchasing keywords in the same space as our clients. Using advanced knowledge of competitive paid search media spend, the Ad Spend Estimator tool can drive client strategy. Whether utilized to investigate the competitive space or track changes, Ad Spend Estimator gives clients yet another tool to help them make educated decisions about search media spend.

Blended Report
More important than understanding how keywords are positioned in natural search and ranked in search media is evaluating how they are performing overall. Sharp Analytics brings together the sophisticated search reporting for both paid and natural search media within the Blended Report to provide a more synergistic view of search for our clients. By scrutinizing the span of paid and natural metrics, the Advanced Analytics team can help clients make more efficient strategic decisions about search engine optimization and search media coverage by focusing on how they work in tandem to increase visibility.

Forecasting
Using advanced statistical models and industry knowledge, Sharp Analytics provides comprehensive online forecasting. Whether we are forecasting actions from leads that convert to spend, or examining another metric that is unique to clients’ businesses, our Advanced Analytics team can help. Blending science with both industry and account knowledge, our forecasts are customized for any business model to ensure that clients have confidence in their online performance.

Impact Analysis
Connecting keyword natural search visibility with their performance data, Impact Analysis takes ROI analysis to the next level in search engine optimization. Working with the natural search optimization analysts, the current and projected keyword position data is analyzed using the Industry Index to determine the impact of natural search visibility on key performance metrics such as clicks, pageviews, actions and revenue.

Industry Index
Sharp Analytics gives clients a thorough understanding of their competition in the natural search space of a specific industry. With input from the search engine optimization team, our analysts use the Industry Index to help our clients identify their key competitors in the natural search space, reveal their share of market in the natural search results space, and provide strategic recommendations for improved search engine optimization. Sharp Analytics understands that the value of data is invariably increased by professional insight, and that insight is our business.

Search Synergy
Based on the methodology used in the “Search Synergy Report: Natural & Paid Search Symbiosis” (March 2007), our Advanced Analytics team offers a series of search synergy products based on our clients’ needs and available data. Whether analyzing historical data or creating a synergy test plan based on specific keywords, we want our clients to have full access to our industry-leading search synergy research. Existing studies have illustrated the synergy between paid and natural search media, but it is imperative to understand how this synergy applies to our clients’ search engine marketing campaigns, exactly where this synergy is most significant, how much it is affecting performance metrics and, most importantly, to understand where there are optimization opportunities.